Apple Keynote 2017 – What You Missed


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  • Built-in cellular support, allowing you to be more fit without lugging around your
  • Stream music directly from your Apple Watch and pair wireless headphones to it
  • Apple W2 Chip, giving 50% more power and increased bluetooth functionality
  • The display is actually the antenna and integrated an electronic SIM
  • Don’t worry, you don’t need a new case if you’re already a Apple Watch Series 2 user!
  • Sports Loop Wristband
  • Price $329 without cellular, $399 with cellular
  • Series 3 will be available on September 22nd


  • Apple Watch has grown over 50% within the last year and has become the number one Watch in the world with a customer satisfaction rating of 97%
  • Heart-rate is now displayed on the face, including resting and recovery rate
  • Heart-rate also alerts you when your heart-rate is high, yet you’re not doing any fitness
  • Redesigned music face


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  • Updated UI which enhances for sharper text and clearer images
  • CPU is now 2x faster and graphics processing is now
  • Apple TV 4K will be the same price as Apple TV HD
  • All movies purchased in HD that are available in 4K will be upgrade at no charge
  • You’ll get notification on sports games that you specifically follow and bring the teams that you follow straight to the front
  • Sports sections also allow you to disable scores so you don’t spoil the game



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  • Glass is now on the front and back
  • Glass is reinforced by steel
  • Available in grey, space grey, and gold finishes
  • Sealed for water and dust resisteance
  • 5.5″ Plus, 4.7″
  • Built in 3D Touch
  • 25% louder speakers with deeper bass
  • A11 bionic chip
    • Two high performance cores
    • Four high-efficeny cores
    • 2nd Gen Apple Designed Performance Controller
    • Apple-designed GPU that’s 30% more faster than the A10
    • Design for 3D Games and Machine Learning Apps
    • Apple designed ISP


  • 12MP camera, 83% more light and more power efficent
  • Two new sensors, f/1.8 and f/2.8 with Optical Image Stabilization
  • Enhance low light photos
  • Portrait lighting (Beta) – Compose a photo
  • Highest quality video capture in a smart phone
  • Faster video frame rates
  • 1080p 240 FPS


  • Cameras are calibrated for AR
  • Low-light and 60 fps
  • New gyro and accelerator


  • LTE Advanced support
  • Wireless charging, no more cables
  • Hundreds of companies will start bringing wireless charging stations in-house
  • Belkin and Mophie will be releasing charging stations

iPhone 8 – $699
iPhone 8 Plus – $799

Preorders will be available on September 18th and will be available on September 22nd



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  • Surgical grade stainless steel
  • Water and dust resistant
  • Space Gray and Silver availability
  • 5.8″ Super Retina Display
    • OLED Technology, giving great contrast, high resolution, better brightness, and color accuracy.
  • Tap to wake screen
  • Removal of the home button – now just swipe up from the bottom
  • Want to multi-task? Swipe up from the bottom, but hold it mid-screen


  • How do you unlock your phone? You simply look at it and it unlocks your phone with Face ID
  • Neural engine
    • Dual-core design
    • 600 billion operations per second
  • Face ID knows your face, not your hair, it learns you, you start growing a beard, it recognizes this
  • Face ID gives you 1 and 1,00,000 chance of someone else being able to unlock your phone
  • Animoji – Animated emojis that are controlled by utilizing your facial expressions
  • SnapChat has never been better, with Face ID it helps images wrap around your face better!


  • Dual 12MP cameras
  • New color filters
  • f/1.8 and f/2.4 apertures
  • Better low light zoom
  • Quad-LED True Tone Flash

Frontside Camera

  • TrueDepth Camera
  • Portrait mode and Portrait Lighting support
  • Increased battery life giving you two additional hour

Wireless Charging

  • Built-in wireless charging with Qi certified devices
  • Wireless charging mat works with iPhone 8, 8 Plus, X, Watch Series 3, and Ai
  • AirPower – Wireless changing mat that’s compatible with with iPhone 8, 8 Plus, X, Watch Series 3, and AirPod Case

iPhone X is available in 64GB & 256, starting from $999

Preorders will be available on October 27th and will start shipping November 3rd


  • Today at Apple – Featuring new classes led by ‘Creative Geniuses’. Classes will include things like photography
  • Teacher Tuesday – Help keep teachers up-to-date on latest technologies and how to utilize them
  • Stores are now called “Town Squares”


Collin Farmer

Managing Partner - If you look up the word “geek” in the dictionary, you won’t find a picture of Collin. The definition though is “an enthusiast or expert especially in a technological field or activity” which couldn’t describe him any more perfectly. Whether it’s music, movies, technology, or any other number of interests, Collin is a geek to the core. When he’s not spending time with his beautiful wife or son, Collin can often be found improving companies and their IT infrastructure at his day job. If he’s not there, find a computer or TV because you’re going to find him podcasting, researching new technology, playing video games, or watching either endless amounts of Chuck reruns or Star Wars.

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